UNIVERSITY OF CANTERBURY

SCHOOL OF COMMUNICATIONS

ABOUT CANTERBURY ENGINEERING SCIENCE COMMUNICATION UC BUSINESS SCHOOL

Why UC Communication?

UC is renowned for its Journalism programme and experts in Media and Communication. UC have active research and participation in areas such as health communication practice, crisis communications, activist and social change communication, social media ethical practice, radio and television journalism, Pacific and alternative media, and critical analysis of media in New Zealand.
Opportunities for internships, industry projects, or community campaigns within local businesses.
Flexible degree for electives such as languages, political science, cultural studies, business…

Majors

Communication Strategy and Practice
Journalism
Political Communication

BACHELOR OF COMMUNICATIONS

The Bachelor of Communication (BC) is an applied communication degree, developing a broad skillset in media content production, planning, and research in international and national contexts.

Students will have the opportunity to use a variety of communication technologies, including digital, audio and visual, and social media. They will be able to apply critical thinking skills to a range of forms of journalism, creative projects, and communications scenarios.

This degree combines expertise in communication with courses in Digital Humanities, Marketing, Management, Media and Communication, and Māori and Indigenous Studies, as well as the College of Arts internship programme.

Duration: 3 Years (Flexible) Intakes: Feb, Jul Fees: NZ$27,938*/year

Communication Strategy and Practice

Students in the Communication Strategy and Practice major will learn how to produce content for a range of platforms, how to plan and manage campaigns, and how to evaluate risks. They will learn how to communicate complex information to the wider public community, for example translating data or research in economics, science, health, and technology; advertising a product; explaining corporate goals; assessing risk and reputational communication for an organisation; and creating material for media such as websites, apps, and brochures.

The Bachelor of Communication is an applied skills degree where students do real-world projects to develop their communications skills, and learn through a variety of media technologies.

Career Opportunities
Graduates will be particularly suited to business management and marketing, creative media industries, non-profits, start-ups, government, and client-focused organisations.

Their skills in written communications, public conferences, marketing imagery and video, social media, and editing can lead to work as consultants, advisors, internal business communicators, stakeholder engagement coordinators, project or events managers, technical writers, editors, publishers, content creators, and within customer service.

Journalism

News media continue to expand into multiple different forms of reporting, storytelling, and media platforms, and there is a growing need for graduates with multimedia skills to handle the demand, as well as keep up to date with technologies, audience needs, and media ethics in the developing, fast-moving digital media space. We aim to produce highly competent and multi-skilled professionals who think critically about their work and care about standards.

This major sits within the Bachelor of Communication and offers applied practice in journalism and media production. You will receive intensive training in media ethics and law, news gathering and writing, research and analysis. You will also develop a range of multimedia skills, including photography, video, audio, and social and online media production.

Journalism students will also have opportunities to complete professional internships as part of their degree, through UC’s partnerships with national and local newsrooms, and other media industries.

Career Opportunities
Journalism graduates will be well prepared for work in modern newsrooms, both in Aotearoa New Zealand and overseas, due to their extensive multimedia skills and ability to independently investigate and report news for online newsroom platforms, television, radio, and newspapers.

Graduates will also be suited to work in other roles in the communication and creative industries, such as a communications advisor/manager, producer, social media manager, content creator, editor, or publisher.

Political Communication

The Political Communication major within the Bachelor of Communication is an ideal major for those wanting to be directly part of the political process and help advance social change.

Students will develop key knowledge and communication skills to cover a multitude of political topics; such as policy development, international relations, public health risks, environmental issues, economical change, and foreign crises. The ability to gather and analyse data, and translate these for the public and other stakeholders, is an important component of Political Communication.

This major offers particular training in ethical media practice related to managing political communication, including crisis, risk, and reputational communications to alleviate negative reaction; engaging the community in politics; advocacy campaigns; data analytics; and an understanding of how media can impact politics, and public perceptions.

The degree’s strong emphasis in applied learning gives students the opportunity to take part in industry projects on real-world political cases, and also internship roles in local communities.

Career Opportunities
With their expertise in policies, media impact, and communicating complex information to a range of audiences, graduates of the Political Communication major are well equipped for roles in government, non-profit sectors, business, journalism, and creative communication industries. Political Communication graduates will have the ability to work in a variety of settings globally.

They would make ideal communication advisors or consultants, data analysts, political commentators, marketers, and public relations coordinators.

Master of Strategic Communication

Duration: 1 Year Intakes: Feb Fees: NZD$39,000*

IThe Master of Strategic Communication (MStratCom) prepares students for careers in complex, professional media for corporations, public relations, and advocacy. Students will learn how to generate communications using creative understanding of the audience and corporate goals, media ethics, and using a range of research and data analytics.

This taught Master’s is well-suited for students wanting to develop skills in public media relations and organisational communication, including those who have no previous experience in these areas, or are wanting to change their career focus.

Course Structure

The MStratCom requires 180 points of coursework, with two compulsory courses, a dissertation, and 2 optional courses:

Compulsory courses:

Strategic Communication Theory and Application
Campaign Planning with Social Data Analysis

Optional courses (choose 2):

Communicating Through Independent Media
Ethics for Professional Communicators
Professional and Community Engagement Internship

Dissertation

Career Options

Graduate students of the MStratCom will have advanced skills in communications writing and editorial knowledge for different kinds of media. They will be prepared to lead professional and business communications that go out to clients, and large audiences or communities.

Strategic Communication graduates will find their skills highly valued within organisations involved in public policy and advocacy, government agencies, public relations, and also internal communications within companies.

Explore Scholarships?

MORE INFO

UNIVERSITY OF CANTERBURY

SCHOOL OF COMMUNICATIONS

Why UC Communication?

Majors

BACHELOR OF COMMUNICATIONS

Communication Strategy and Practice

Journalism

Political Communication

Master of Strategic Communication

Course Structure

Career Options

Explore Scholarships?

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